B2B SEO refers to the practice of optimizing a business-to-business (B2B) website’s product pages SEO for search engines. The optimization is done to improve its visibility and ranking in search engine results pages (SERPs) for relevant queries.
The goal of B2B SEO is to attract potential clients or customers who are looking for solutions to their business problems. This will ultimately drive leads, conversions, and revenue for the B2B company. Google search console is an optimal tool that can help with tracking your website’s performance.