PPC stands for Pay-Per-Click, an advertising model where advertisers pay a fee each time one of their ads is clicked to the advertising platform. With PPC, advertisers are buying visits to their website rather than focusing on earning those visits organically. The most common type of PPC is search engine advertising, where ads appear on search engine results pages and other selected or partners platforms.

The PPC campaign cost or pricing can vary widely depending on several factors, including the competitiveness of the targeted keywords, ad copy and the industry. Some businesses might spend a few hundred dollars / month on paid advertising, while others might invest tens of thousands. The basic cost is measured in terms of Cost Per Click (CPC) and it can range from a few cents to several dollars per click that again depends on targeted keywords, industry and bids of other advertisers.

Business owners usually invest in PPC Ads to achieve immediate results, and want a targeted audience to sell their services or products and increase brand visibility.